Master Sales Calls with Voice AI

Our AI platform lets reps practice live sales calls with an AI version of their actual prospect, built from real-time company data. They master messaging and handle realistic objections before ever talking to a human.

A smarter way to practice

Itura automates research and turns it into an instant, AI-powered practice session.

Automated Research

Compiles a research brief from public web sources and your own documents.

Live Voice Simulation

Engage in a live voice conversation with an AI-generated prospect persona.

Actionable Call Plans

Generates a call plan, likely objections with counters, and context-aware questions.

Performance Analytics

Records, scores, and summarizes the session, with artifacts ready for your CRM.

Built for high-performance sales teams

Whether you're ramping up new hires or sharpening the skills of seasoned pros, Itura gives your team the edge.

SDRs

Master cold calling and book more meetings.

Account Executives

Ace discovery calls and navigate complex deals.

Sales Managers

Onboard new hires faster and scale best practices.

Simple, transparent pricing

Only pay for what you practice. No hidden fees.

Per-session

$5/ 30-min session
  • Automated research brief and call plan
  • Live voice simulation with interruption handling
  • Transcript, scoring, and exportable artifacts

Teams

Need seats, SSO, or CRM exports? Let us know your needs.

  • Bulk session credits
  • Optional SSO and CRM integrations
  • Enablement analytics for managers

Book a demo

Tell us a bit about you. We'll reach out with a calendar link.

© 2025 Itura. All rights reserved.